How Progressive Web Apps boost your sales in Ecommerce Application
What does a Progressive Web Application mean for e-commerce?
PWA is a website built with all the conventional achievements in web development yet capable of functioning as an app.
Recent advancements of web browsers, cache, and push-interfaces enable users to add websites to the home screen, obtain pop-up messages, and even work without Internet access.
As mobile phones remain the primary source of traffic nowadays, particularly for e-stores, PWAs may be an excellent solution for merchants expecting more conversions.
eSales offers eCommerce as one of its main products where a PWA can bring immediate benefits, and the eCommerce Progressive Web App is set to take a new level of excitement for the users and enhance your business revenue to the next level.
The Major advantages of using PWA for your business
Quick Loading Time
Being progressive is the main principle of PWAs. With these technological advancements, eSales enable apps to load pages instantly. The users no need to worry about the data transmission as the storage capacity, and other prime features are greatly enhanced. The contents will get displayed progressively.
No Internet Connection needed – Offline Mode.
This is one of the most prime factors in PWA. The caching mechanism is reliable to manage offline requests. It allows businesses to provide the best levels of performance regardless of connectivity. It also means that lousy networks or data connections are less likely to affect the business brand as users will always have a visit to the website.
Get your message across with Push Notifications
eSales PWA allows your business to use web push notifications for individualized communications with website visitors. The notifications are the same as those seen with native app notifications and enable companies to engage with web audiences offering higher value.
Instant Payments
Many research shows how payment can be simplified to users, with the help of PWA technology, eSales streamline the payment process for the users.
The web payment functionality stores the payment details of the users instead of asking them to fill all the details; this will give a quick check out experience for the user. Businesses also get perks by offering a variety of payment options that operate on various devices and browsers.
High-conversion rates
When the user experience is excellent, the result of the conversion rate is more. If ups and downs are eliminated from an online store, it becomes comfortable for the customers to achieve their desired goals. When it is achieved, therefore, the business goal is also performed.
PWAs always deliver tremendous opportunities to give better experiences in every aspect.
What Problems do Progressive Web Apps solve for your business
Reduce Cost
PWA is a one-stop solution for all. When you build a separate app for iOS and Android, it is a costlier and time-consuming one. Generally, a business can encounter these kinds of issues.
PWAs means that you can get one app at an affordable price. Once it is built, a PWA has just one code base to be maintained.
Regain revenue and consumers
The Play Store and App Store have some set of rules that might extinguish the creativity of your business, and concurrently require a part of your revenue through earned revenue on app-based purchases. PWA provides you full freedom, and you won’t share your income with anyone. And then you will feel the concept of App Retention, the plague of the mobility world across all industries. By obtaining the full revenue benefit from purchases, you can send personalized push notifications informing customers about the new product offers, keeping users engaged. In turn, there will be an increase in sales and customer satisfaction.
PWAs promise a lot in the coming future. Features like the ease of use, lightweight functionality, and less demand on resources deter users from seeking an alternative technology.
No solution guarantees a 100% success rate, nor would PWAs commit to doing so. However, with in-depth research of your users, traffic, and their referring sources, it will be easier for you to pin down what your PWA needs are, in current times and beyond. Hopefully, e-commerce business owners now understand the need for gearing up with future-ready concepts and their capability to handle rising demands as well.
eSales decided to launch a PWA based eCommerce product that combines the best of the web. As well as the best of the native app. eSales PWA offers a mobile web experience that loads fast, uses less data than before, and engages users in many ways.
Know more: [email protected] | www.esales.in
- Published in blog, eSalesuite eCommerce
Why eCommerce Retailers need to focus much on catalog management
What is Catalog Management
Catalog management is a dynamic process where products are organized in a specific way to ensure consistent and high-quality data across all sales channels.
An online catalog provides product names, descriptions, hierarchy, price, and other related details. Those details need to be accurate in order for customers to be directed to the right product.
What Catalog Management in eCommerce?
Catalog management is deemed to be the backbone of any E-commerce store in this digital era. Product information is an integral part of providing an optimized online experience.
Catalog Management ensures the quality of your product, which is considered as a strategic process across all sales channels. Data accuracy can be managed either data created internally or externally.
Product Management Upgradation
Having an eCommerce product catalog system for your online business can do the wonders for your business. With rich, constant product information showcased through modern-day devices, it’s amazingly simple to convince your visitors and become loyal customers.
Challenges in eCommerce Catalog Management System
Updated Product Contents
Sometimes small retail businesses will manage the Stock Keeping Unit (SKU) using excel sheets. But big retail merchants have to update their SKUs constantly because of price changes, newly available products, or other reasons. This process is time-consuming; if this has been eliminated, retailers can concentrate on other important tasks like marketing, operations, and customers.
Managing Product Data in Various Sites
Any retailer who has multiple accounts on various channels will have the biggest challenge in product listing simultaneously.
eSales had tailored a customized solution for listing your products across multiple places.
Expanding Your Product Catalog
E-commerce catalog management systems can assist you in managing a large number of SKUs. It is quite easier than other options available in the business. You can retrieve the product information from the supplier’s product list and use it to publish on different marketplaces as per their conditions. Fully attributed and accurate product information provides sellers to build a true experience, which in turn helps them in earning loyal customers.
How to Enhance Ecommerce catalog system
For the enhancement of user experience, the important thing for sellers is to manage their E-commerce product catalog efficiently. You must keep the catalog management system standardized in all aspects, which will take your business to the next level.
eSales ensures that the product content will always be updated and standardized through the catalog management system.
The product catalog needs to be bestowed in such a way that it allows customers to navigate and search the product as fast as possible, hence resulting in a sale.
To improve the e-commerce catalog management process, retailers must focus on data validation and quality assurance. This includes fixing the processes to identify duplicates, correct errors, standardize naming, titles, and categorization to make catalogs consistent.
eSales provides a comprehensive e-commerce catalog management tool for your products and enriches your catalog. eSales enhances your product attributes, which results in quick product listing across social platforms and faster time-to-market. With accurate data and organized inventory, you can sell your products across different platforms.
Know More: [email protected] | www.esales.in
- Published in blog, eSalesuite eCommerce